Chindon Festival 2025

At the peak of the cherry blossom season, the annual Chindon spring festival brings life to the city of Toyama. Scores of performers from all around Japan gather in Toyama, dressed in their vividly colored traditional Japanese and modern day costumes. With their musical instruments the performers bring joy and laughter to all the people who watch. Hundreds of people line the streets of Toyama City to see this grand celebration. The original Chindon performers were musicians who were hired to promote businesses and products in the streets, which dates back to the Edo period (1603-1867).