Activities Yahiko Chrysanthemum Festival 2026 Nov 1st - Nov 24th The Yahiko Chrysanthemum Festival is held on the grounds of the picturesque Yahiko Shrine. It is the largest chrysanthemum festival..
Activities Koide International Snowball Fight 2026 Early Feb The Koide International Snowball Fight is one of Japan's most unique festivals. Teams battle it out in groups of five to be..
Activities Naeba Ski Resort Naeba Ski Resort is an icon for skiing in Japan. Located in Niigata Prefecture, this giant resort is owned by the Prince Hotel group. Naeba Ski Resort..
Activities GALA Yuzawa Ski Resort Touted as the only snow resort in the world with a shinkansen station, GALA Yuzawa is one of the most accessible ski resorts from Tokyo. The region receives..
Activities Kamo Koinobori Festival 2026 Mid Apr - Early May In Niigata, one place you can see koinobori streamers is at the Kamo Koinobori Festival. The event has been running since 1989,..
Activities Apallusion 2026 Early Jul - Mid Nov Apallusion is an illumination event held at the APA Resort in Myoko, Niigata Prefecture.
Activities Sado Toki Marathon 2026 Late Apr The Sado Toki Marathon offers full and half-marathon events alongside a 10km and shorter fun run routes.
Winter Sports Early Season Skiing at Kagura Rufus Starbuck Ski Season in Yuzawa kicks off when Kagura opens at the end of November each year. How much early snow has fallen plays a big part..