In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
The Hotel Patio Dogo is a modern, comfortable hotel overlooking Dogo Onsen Honkan.
Ehime Prefecture which occupies the northwest part of Shikoku boasts five of the 100 top castles in Japan with two original castle..
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.
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On Kashima Island in Japan's Ehime prefecture awaits a quirky and rustic cafe and rest area, where you can relax the day away...