Recommended Festivals Fuji Rock Festival 2024 Late Jul The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
Culture Niigata Festival 2024 Early Aug The Niigata Festival is one of the biggest attraction in the region, and it's well earned! It goes for three days on the f..
Culture Niigata Fireworks Festival 2024 Early Aug As with many summer festivals, the highlight of the Niigata Festival is the fireworks in the evening over the river. On Friday..
Food Yairo Watermelon Festival 2024 Late Jul - Mid Aug Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 500 yen...
Culture Sado Island Galaxy Art Festival 2024 Early - Mid Aug Known for its pristine natural landscapes and longstanding traditions, Niigata's Sado Island is no slouch on the art scene,..
Activities Tsunan Sunflower Festival 2024 Late Jul - Mid Aug The Tsunan Sunflower Festival showcases around 500,000 of these beautiful seasonal blooms over a 4 hectare space. There are plenty..
Food Uono River Ayu Festival 2024 Late Aug The Uono River is a popular spot for fishing, and the most notable catch is ayu, or sweet fish. The Uono River Ayu Festival serves..