Matsumoto

Matsumoto, located in the heart of Nagano Prefecture, is a destination that offers a rich blend of history, culture, and natural beauty. While often associated with nearby outdoor attractions like Kamikochi and the Japan Alps, the city itself is well worth exploring for several days.

At the center of the city stands Matsumoto Castle, one of Japan’s few remaining original castles and a designated National Treasure. Completed in 1593, it is the oldest standing castle in Japan. Its striking black exterior gives it the nickname “Crow Castle,” and the surrounding park and moat provide stunning views year-round. The castle is especially beautiful during the cherry blossom and autumn foliage seasons.

A few blocks south of the castle is Nawate Street, a charming shopping street known for its frog-themed statues and shops, including the iconic Kaeru Daimyojin (frog god). Just across the river lies Nakamachi Street, home to traditional storehouses (kura) that now host craft shops, cafes, and fruit stands. The apples from Matsumoto are particularly well known across Japan.

For those interested in local culture and craftsmanship, the Matsumoto Folk Craft Museum offers a curated look at over 7,000 items from Japan and abroad, including wood, glass, porcelain, and bamboo works. Founded in 1962, the museum is nestled in a quiet area surrounded by forest and is accessible via the Utsukushigahara Line bus.

Also of historical significance is the Former Kaichi School, one of Japan’s oldest elementary schools. Established in 1873 and registered as an Important Cultural Property, it was relocated and restored in 1964. Visitors can explore old classrooms, wooden desks, and educational exhibits. It can be accessed via the “Town Sneaker” bus to Takkajoumachi. A one-day bus pass is available for 500 yen and includes admission discounts.

Matsumoto offers a wide range of attractions beyond its museums and shopping streets. The city is home to many hot springs and boasts a strong culinary scene featuring local dishes such as soba, sanzokuyaki (deep-fried chicken), and taiyaki, a sea bream-shaped sweet. Matsumoto is also a sake-producing region, with five breweries offering tours by reservation.

Seasonal festivals add another layer to the city’s appeal. One of the most unique is the Ameichi (Candy Festival) held in January. For visitors seeking information, English brochures are available at tourist centers near the train station and castle.

Whether as a gateway to the Japan Alps and Kamikochi or a standalone travel destination, Matsumoto offers a deeply rewarding experience rooted in tradition, craftsmanship, and natural beauty.