Higuma Doughnuts, Omotesando

Brilliantly understated doughnuts

By Sleiman Azizi    - 2 min read

I've had Higuma Doughnuts on my radar for many a month now. I come across a mention of the store by chance and learned that its owner had lived in Canada for a few years before returning to Japan to open up a doughnut store using ingredients that reflected his home of Hokkaido. I knew I had to visit.

The store has two locations with the main one being in Gakugei-daigaku. The second Omotesando store is actually a collaboration between Higuma Doughnuts and Coffee Wrights and the atmosphere and decor of the store reflects this. With its open design layout, floor-to-ceiling windows and a simple but extremely contemporary ambience, the two have really created a perfect little backstreet spot to enjoy good coffee and fresh doughnuts.

Sun drenched morning interior
Sun drenched morning interior

Arriving just prior to the store's 11am opening time, we found ourselves in a short queue before entering. The morning sun at this time of the day is lovely and casts a shower of light throughout the store that left us feeling buoyant. Along with some coffee, we ordered the plain, the chocolate (real chocolate, by the way), and the roasted soybean powdered kinako doughnuts. The raspberry filled doughnuts that I had been eagerly anticipating, were, alas, not available that morning but no fear, the other choices easily made up for it.

My favourite plain doughnut
My favourite plain doughnut

Let me say this about the doughnuts - they are utterly understated in their quality. This is not junk food. Not in the slightest. Higuma Doughnuts are subdued, gentle and inherently full of depth. I love them. I seriously do and I can completely understand the inspiration and motivation behind the starting of this business.

Morning doughnuts at Higuma, Omotesando
Morning doughnuts at Higuma, Omotesando

If you are ever in Omotesando and are after a quick snack or coffee, do drop by Higuma Doughnuts. You simply won't be disappointed.

Getting there

Take the Chiyoda, Ginza or Hanzomon lines to Omotesando Station. The store is a 4-minute stroll from the A2 Exit.

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Sleiman Azizi

Sleiman Azizi @sleiman.azizi

A Japanese Permanent Resident, I have over 300 published articles on Japan as well as 5 English language books written in a traditional Japanese style. I happen enjoy writing. Funny that...I'm also the Regional Partner for Tokyo, Japan's never ending capital, so if you've anything to say about Tokyo - or Japan in general - don't be shy and contact with me via sleiman.azizi@japantravel.com

Join the discussion

Paul McInnes 3 weeks ago
Nice article Sleiman. I'll definitely try this place. Thanks for sharing.
Sleiman Azizi Author 3 weeks ago
Looking forward to hearing about it. I'm pretty sure I'm not imagining how good it is!
Sherilyn Siy 3 weeks ago
Good to know that the doughnuts don't taste "junky". Every now and then, I crave a doughnut but what stops me is that crappy feeling I know I'll have after!
Sleiman Azizi Author 3 weeks ago
I know they are technically 'doughnuts' but there is no way I would label the doughnuts here as junk food. Higuma Doughnuts are worth eating. Seriously, I can't wait to go back and try their Gakugei-daigaku store.
Kim B 3 weeks ago
Love the decor here!
Kim B 3 weeks ago
Haha, a double whammy of goodness!
Elena Lisina 3 weeks ago
Ver nice interior for my taste! :)
Elena Lisina 3 weeks ago
Some more doughnuts?! Funny, but I never tried them in my life :)