I've had Higuma Doughnuts on my radar for many a month now. I come across a mention of the store by chance and learned that its owner had lived in Canada for a few years before returning to Japan to open up a doughnut store using ingredients that reflected his home of Hokkaido. I knew I had to visit.
The store has two locations with the main one being in Gakugei-daigaku. The second Omotesando store is actually a collaboration between Higuma Doughnuts and Coffee Wrights and the atmosphere and decor of the store reflects this. With its open design layout, floor-to-ceiling windows and a simple but extremely contemporary ambience, the two have really created a perfect little backstreet spot to enjoy good coffee and fresh doughnuts.
Arriving just prior to the store's 11am opening time, we found ourselves in a short queue before entering. The morning sun at this time of the day is lovely and casts a shower of light throughout the store that left us feeling buoyant. Along with some coffee, we ordered the plain, the chocolate (real chocolate, by the way), and the roasted soybean powdered kinako doughnuts. The raspberry filled doughnuts that I had been eagerly anticipating, were, alas, not available that morning but no fear, the other choices easily made up for it.
Let me say this about the doughnuts - they are utterly understated in their quality. This is not junk food. Not in the slightest. Higuma Doughnuts are subdued, gentle and inherently full of depth. I love them. I seriously do and I can completely understand the inspiration and motivation behind the starting of this business.
If you are ever in Omotesando and are after a quick snack or coffee, do drop by Higuma Doughnuts. You simply won't be disappointed.