Culture Matsuyama Spring Festival 2025 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture Ishiteji Temple At Matsuyama’s most famous temple, a sight almost as guaranteed as the temple buildings themselves is the cadre of pilgrims in white traveling the Shikoku..
Museums Taga Fertility Shrine & Sex Museum Bronwyn O'Neill Whimsical or creepy, but definitely one of the weirdest places on Shikoku
Culture Dogo Onsen Festival 2025 Mid - Late Mar Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Niihama Drum Festival 2024 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Culture Saijo Festival 2024 Early - Mid Oct The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
Culture The Wet and Wild Kashima Festival 2024 Early May In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Doronko Matsuri Mud Festival 2024 Early Jul Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..