CoCoLo Yuzawa

Showcasing Niigata right by Echigo Yuzawa Station

By Sleiman Azizi    - 2 min read

My first memory of Echigo Yuzawa Station was one of excitement. We had just gotten off the shinkansen and made our way through the ticket gates out into the station's indoor market area and I became giddy at the warm lighting, incredible array of stalls and the ambience of this most pleasant of countryside stations.

Getting here is easy courtesy of a 90-minute Joetsu Shinkansen ride from Tokyo. And when you do arrive, there is an immediate feeling of warmth and congeniality. Perhaps it is the local products that fill the station's stalls? Or perhaps it's the soothing lighting and the dark wooden beams and frames? More likely a combination of it all.

Known as CoCoLo Yuzawa Tourist Life Plaza, this shopping precinct features a centre aisle called Gangi-dori. Here, you'll find about ten or so stalls offering Niigata Prefecture's famous, among many things, sansai mountain vegetables, koshihikari rice, hegi-soba and sake rice wine. Sake aficionados will be particularly taken by Ponshukan, the station's sake tasting hall located at the far end of the shopping precinct.

Outside of the ticket gates, to the left of Gangi-dori lies a series of restaurants featuring some exquisitely lovely tasting foods. On the corner lies a fantastic dipping ramen bar with some very nice tasting noodles. Further along you'll find both a rice bowl bar and a sushi restaurant where only Niigata's famous koshikhikari rice is used. A hegi-soba restaurant also features followed by a couple of cafes and a great fried pork-cutlet on rice katsu-don restaurant.

In spite of its relatively convenient size, I've never stopped enjoying my visits here. Before you realise it, you discover that you've just spent an hour or so wandering the stalls and restaurants. A great little place, CoCoLo Yuzawa is the perfect introduction to Echigo Yuzawa.

Getting there

CoCoLo Yuzawa is located right outside of the ticket gates of JR Echigo Yuzawa Station.

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Sleiman Azizi

Sleiman Azizi @sleiman.azizi

A Japanese Permanent Resident, I have over 500 published articles on Japan as well as 5 English language books written in a traditional Japanese style. I happen enjoy writing. Funny that...I'm also the Regional Partner for Tokyo, so if you've anything to say about Japan's never ending capital - or just Japan in general - don't be shy and contact with me via

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Kim 11 months ago
It is a great station to pass through - plenty to explore!
Sleiman Azizi Author 11 months ago
It's great, right? I don't know why it is, I ought to be used to it by now but I just love it.
Elena Lisina 11 months ago
I plan to visit Niigata in summer if everything goes right. :)
Elena Lisina 11 months ago
Yes, I do a research and find a lot of places I want to visit, but my visit is always too short! :)