Located in the Uonuma area of Niigata Prefecture, the Negoya Flower, Greenery and Snow Village is known locally for its springtime shibazakura (moss phlox) display. Over 200,000 shibazakura plants in various shades of pink, purple, white, and red fill a space of around one hectare, and the flowers can be seen when driving along the adjacent Kan-etsu Expressway. If you manage to catch the shibazakura at the right time, it looks like a colorful patchwork quilt has been laid out along the hillside.
Other highlights of spring at the Negoya Flower, Greenery and Snow Village are the azaleas and the katakuri, or dogtooth violets, but it's not only spring that sees color and life at the park. You'll find fireflies, dragonflies, and tadpoles here during summer, and the vivid colors of leaves changing in autumn are truly a sight to behold. You can also get great views out over the famous three peaks of Echigo from the park on clear days - Mount Echigo-Komagatake, Mount Nakanodake, and Mount Hakkai.
Admission to the park is free and restrooms and vending machines are available on-site. When the shibazakura festival takes place during spring, there are typically food vans available in the parking lot.
Do note that the park closes during the winter months due to the heavy snowfall in the region.