For older generation Japanese, Rohto equals eye drops. Rohto Pharmaceutical released the first eye drops in 1909 to treat common epidemic eye diseases at that time. Later, they developed the dual-end dropper in 1931, allowing a single drop to be released which was a revolutionary development in the industry. Rohto immediately became the market leader for its groundbreaking container.
With Japan's economic growth in the 1960s, Rohto continued to develop eye care products that took into consideration the changing needs of customers. Eye drops became health care products that support people's well being. With over 100 years of history, Rohto is a household name. Today, Rohto offers 98 varieties of eye drops for different needs.
This same company is also behind Mentholatum with its trademark Nurse logo, a brand that has been around for 120 years. Rohto's skincare products are based on the idea that the skin has "the natural power to make itself beautiful." Skincare products simply help customers unleash this power to gain healthy beautiful skin.
In 2009, Rohto launched Episteme (Greek for "true knowledge"), a total anti-aging skincare brand. Episteme skin consultants provide one-on-one support for personalized evaluation and care. True beauty is rooted in good health and this is the starting point of an Episteme consultation.
At Rohto's Quality Aging Salon at the Tokyu Plaza Shibuya, customers can avail of a massage called the "Rohto Eye Retreat," which addresses eye, neck and shoulder tensions that coincide with eye fatigue.
Rohto has also ventured into healthy diet to free people from dependence on medicine. Select health food items, such as their special salad dressing and fruit juices, are available for purchase at the Tokyu Plaza Shibuya branch.
From eyes, to skin, to digestive systems, Rohto is passionate about helping people live healthier lives.