Streets of Asakusa (Photo: Bryan Pulgar / Unsplash)
Streets of Asakusa (Photo: Bryan Pulgar / Unsplash)
- 12 min read

Japan Travel Ideas: Must-Sees and Hidden Gems

Discover Japan beyond the surface with our suggested itineraries and travel plans

Japan is a dream destination for travelers, a place where history, landscape, and contemporary life intersect in unexpected ways. Beyond the usual tourist hotspots, every corner of the country reveals something distinctive—from the quiet alleys of traditional machiya towns to the high-tech marvels shaping the future.

Whether you're drawn to the neon lights of Tokyo, the ancient temples of Kyoto, or the breathtaking landscapes of Hokkaido, this guide takes you beyond the surface, exploring destinations that balance well-known highlights with deeper, more immersive experiences. Improve your Japan travel ideas and know where to go with our suggested itineraries and travel plans below.

Where to Go in Japan, From Tokyo and Beyond

1. Tokyo: The Ultimate Urban Experience

Japan’s capital is a sprawling metropolis where history meets the future. In Tokyo, you can visit the serene Meiji Jingu Shrine, shop for the latest fashion trends in Harajuku, and experience the sensory overload of Akihabara’s gaming arcades. At night, the streets of Shinjuku and Shibuya come alive with neon lights and endless entertainment options.

Streets of Kyoto
Streets of Kyoto (Photo: Rulosan / Pixabay)

2. Kyoto: The Cultural Heart of Japan

Kyoto is the best place to immerse yourself in Japan’s historical charm. Visit the iconic Fushimi Inari Shrine with its thousands of red torii gates, marvel at the Golden Pavilion (Kinkaku-ji), and stroll through the Arashiyama Bamboo Forest. The Gion district, known for its preserved wooden machiya houses, offers a glimpse of traditional geisha culture.

3. Osaka: The Food Lover’s Paradise

Known for its vibrant food scene, Osaka is the best place to try Japan’s famous street food. Dotonbori is a must-visit for delicious takoyaki (octopus balls) and okonomiyaki (savory pancakes). Osaka Castle and the lively districts of Umeda and Namba make for an exciting city experience. Additionally, Universal Studios Japan is a major attraction, offering thrilling rides and immersive experiences based on popular movies and franchises.

4. Nara: Japan’s First Capital

Just a short train ride from Kyoto or Osaka, Nara is a must-visit for history lovers and nature enthusiasts alike. Home to some of Japan’s oldest and most significant temples, including Todai-ji with its Great Buddha Hall, Nara offers a peaceful yet majestic atmosphere. Wander through Nara Park, where friendly, free-roaming deer, considered sacred messengers, freely interact with visitors. The blend of spiritual heritage and serene landscapes makes Nara an enriching cultural stop.

Hiroshima Architecture
Hiroshima Architecture (Photo: Giada_jn / Pixabay)

5. Hiroshima: A City of History and Resilience

A visit to Hiroshima’s Peace Memorial Park and Museum is recommended for history lovers. Beyond its historical significance, Hiroshima also offers vibrant city life, delicious local cuisine such as Hiroshima-style okonomiyaki, and scenic parks. Just a short ferry ride away, Miyajima Island is famous for the floating torii gate of Itsukushima Shrine, a picturesque spot especially stunning at sunset. The island is also home to friendly deer, hiking trails up Mount Misen, and traditional ryokan inns

6. Hokkaido: A Nature Lover’s Dream

If you love the outdoors, head to Hokkaido, Japan’s northernmost island, which offers breathtaking natural scenery year-round. In winter, enjoy world-class skiing in Niseko, snowboarding in Rusutsu, or take part in the enchanting Sapporo Snow Festival. The region is also home to picturesque drift ice tours in the Sea of Okhotsk.

In summer, explore the colorful flower fields of Furano and Biei, where lavender blooms create a mesmerizing landscape. Hokkaido’s national parks, including Daisetsuzan and Akan-Mashu, offer excellent hiking opportunities, showcasing volcanic craters, crystal-clear lakes, and unique wildlife such as red foxes and Ezo deer. The Shiretoko Peninsula, a UNESCO World Heritage site, boasts untouched landscapes, pristine coastlines, and the chance to spot brown bears in the wild.

7. Okinawa: A Tropical Paradise

For a different side of Japan, Okinawa’s white sandy beaches and turquoise waters offer a tropical escape reminiscent of a Pacific island paradise. The region is a haven for snorkeling and diving, with coral reefs teeming with marine life in spots like the Kerama Islands and Ishigaki. Okinawa’s rich Ryukyuan heritage is evident in its cultural sites, such as the reconstructed Shurijo Castle, the sacred Sefa-utaki site, and traditional village settings in Taketomi Island. The island’s cuisine, including Okinawa soba and goya champuru, offers a unique taste distinct from mainland Japan.

8. Takayama & Kanazawa: Preserved Traditions and Historic Charm

Step back in time with a visit to Takayama, a beautifully preserved town in the Japanese Alps known for its Edo-era streets, morning markets, and sake breweries. From there, head to Kanazawa, home to one of Japan’s most beautiful landscape gardens, Kenroku-en, and the historic samurai and geisha districts. Both cities offer rich cultural experiences without the crowds of larger tourist hubs, making them perfect for a more tranquil exploration of traditional Japan.

9. Kanagawa: Coastlines and Hot Springs

Just south of Tokyo, Kanagawa Prefecture, the second most populated area in Japan, offers a diverse mix of experiences. Explore the historic city of Kamakura, home to the Great Buddha and serene temples. Head to Yokohama for vibrant waterfront districts, futuristic architecture, and one of Japan’s best Chinatowns. In the mountains of Hakone, unwind in traditional hot springs, take a cruise on Lake Ashi, or enjoy views of Mount Fuji from the Hakone Ropeway. Kanagawa combines nature, culture, and city charm in one easily accessible region.

Mt. Fuji
Mt. Fuji (Photo: Bewkaman / Pixabay)

10. Mt. Fuji: Japan’s Iconic Peak

No trip to Japan is complete without catching a glimpse of Mount Fuji, the country’s tallest and most iconic mountain. While climbing the summit is possible during summer, there are plenty of accessible spots to admire its beauty—such as the Fuji Five Lakes region or Chureito Pagoda. Mount Fuji is especially stunning in the early morning or at sunset, often reflected in the calm waters of nearby lakes. It’s a symbol of serenity and natural majesty.

Suggested Itineraries

Classic Japan (7 Days)

  • Day 1-3: Tokyo – Explore Shibuya, Shinjuku, and Asakusa.

  • Day 4-5: Kyoto – Visit Fushimi Inari Shrine, Arashiyama, and Kiyomizu-dera.

  • Day 6: Nara (Day Trip from Kyoto) – Feed the deer in Nara Park and visit Todai-ji Temple.

  • Day 7: Osaka – Try street food in Dotonbori and visit Osaka Castle.

This Classic Japan itinerary is a perfectly curated introduction to the country’s iconic destinations, ideal for first-time visitors who want to experience the cultural and urban highlights in one smooth sweep. From the bustling energy of Tokyo’s neon-lit neighborhoods to the serene temples of Kyoto, and from feeding friendly deer in Nara to tasting street food in Osaka’s lively Dotonbori, this journey hits all the essential notes of Japanese travel in just one week.

Hakone Boat Trip
Hakone Boat Trip (Photo: Weerts / Pixabay)

Nature and Outdoor Adventure (10 Days)

  • Day 1-3: Tokyo – Enjoy urban exploration and day trips to Mount Takao or Nikko.

  • Day 4-5: Hakone – Relax in hot springs and see Mount Fuji from Lake Ashi.

  • Day 6-7: Takayama & Shirakawa-go – Discover traditional thatched-roof houses.

  • Day 8-10: Hokkaido – Experience hiking in Daisetsuzan National Park or visit the Blue Pond.

For those who crave fresh air and panoramic views, the Nature and Outdoor Adventure itinerary goes beyond cityscapes to showcase Japan’s awe-inspiring natural beauty. Designed for the outdoorsy traveler, it combines adventure and relaxation, offering everything from historical village strolls in Shirakawa-go to highland treks among alpine peaks.

Off-the-Beaten-Path Japan (14 Days)

  • Day 1-3: Tokyo – Explore lesser-known neighborhoods like Yanaka and Kagurazaka.

  • Day 4-5: Kanazawa – Visit Kenroku-en Garden and the samurai district.

  • Day 6-7: Takamatsu – Explore Ritsurin Garden and nearby Naoshima Art Island.

  • Day 8-10: Shikoku – Hike in Iya Valley and visit the Naruto Whirlpools.

  • Day 11-14: Kyushu – Discover Nagasaki, Kumamoto, and Mount Aso.

This Off-the-Beaten-Path Japan itinerary is tailor-made for seasoned travelers who’ve seen the famous sites and now crave deeper, more authentic encounters. This two-week journey steers clear of tourist crowds and dives into hidden gems—quiet old towns in Tokyo, the artsy islands of the Seto Inland Sea, and the mystical valleys of Shikoku. Capped off with a rich exploration of Kyushu’s historic cities and volcanic landscapes, it delivers a richer cultural immersion and the thrill of discovering a Japan few outsiders ever see.

Mount Fuji & Surroundings (5 Days)

  • Day 1–2: Fuji Five Lakes – Explore Lake Kawaguchi, Chureito Pagoda, and enjoy scenic views of Mount Fuji.

  • Day 3: Mount Fuji 5th Station – Visit the Subaru Line 5th Station for short hikes, souvenir shopping, and panoramic vistas.

  • Day 4: Oshino Hakkai – Discover this traditional village with crystal-clear spring ponds and views of Mount Fuji.

  • Day 5: Gotemba – Shop at Gotemba Premium Outlets with a backdrop of Mount Fuji, or relax in a local onsen before departure.

This Mount Fuji itinerary offers an immersive experience around Japan’s most iconic mountain. From the postcard-perfect reflections at Lake Kawaguchi to cultural strolls in Oshino Hakkai and serene onsens near Gotemba, each day brings a unique perspective of Mount Fuji’s majestic presence. This is perfect for travelers who want to stay close to the mountain while exploring its natural and cultural surroundings.

Unique Things to Do in Japan

If you're looking to build or choose the perfect Japan itinerary, it's the unique experiences that will truly bring your journey to life. Beyond the well-known sights, Japan offers countless ways to connect more deeply with its rich culture and modern-day quirks. Here are some unique things to do in Japan to perfectly customize your itineraries.

Stay in a Traditional Ryokan with Onsen

Immerse yourself in Japanese hospitality by staying in a ryokan, a traditional inn complete with tatami mats, kaiseki (multi-course) meals, and private or communal hot spring baths. Popular areas include Hakone, Kusatsu, and Kinosaki.

Ride the Shinkansen (Bullet Train)

Travel at lightning speed across the country while enjoying scenic views, convenient access to regional cities, and the famously punctual service of Japan’s high-speed rail network. You can easily access a number of Shinkansen in the country without having to buy multiple, separate tickets with the Japan Rail Pass (JR Pass).

Japanese Tea Ceremony in Kyoto
Japanese Tea Ceremony in Kyoto (Photo: Romeo A / Unsplash)

Experience a Tea Ceremony

Join a guided tea ceremony in Kyoto, Kanazawa, or Tokyo to experience the refined art of preparing and drinking matcha, a practice deeply rooted in Zen philosophy, mindfulness, and centuries of ritual. Often held in tranquil tea houses or cultural centers, these ceremonies offer insight into Japanese aesthetic and etiquette. Kyoto, in particular, is home to historic tea schools like the Urasenke tradition, which has preserved the spirit of the tea ceremony since the 16th century. For a hands-on cultural experience, look for workshops at places like Camellia Tea Ceremony or Kinkakuji in Kyoto.

Attend a Local Festival

From the magical snow lanterns and intricate ice sculptures of Sapporo’s Yuki Matsuri (Snow Festival) to the lively street dancing and rhythmic taiko drums of Asakusa’s Awa Odori, Japan’s matsuri (festivals) are immersive celebrations of culture, history, and community spirit. These events, held throughout the year and across the country, reflect regional identities and seasonal traditions—whether it’s honoring deities at Shinto shrines, celebrating the harvest, or simply bringing people together in joyful revelry.

Explore Themed Cafés and Pop Culture

Japan’s love for the quirky and creative shines through in its themed cafés, where you can sip a latte surrounded by cats, owls, hedgehogs—or even robots. Anime lovers can immerse themselves in character cafés inspired by popular series like Pokémon, Demon Slayer, or Sailor Moon.

Matsumoto Castle
Matsumoto Castle (Photo: Yuika Takamura / Unsplash)

Visit a Castle Town

Step back in time by exploring one of Japan’s beautifully preserved castle towns, which offer a fascinating look into the country’s feudal past. Towns like Himeji, home to Japan’s most famous white castle, or Matsumoto, known for its striking black “Crow Castle,” offer not just historical landmarks but charming old streets, local crafts, and museums. Hikone, lesser-known but rich in heritage, retains a laid-back, small-town feel and a remarkably intact Edo-period atmosphere.

Try Your Hand at Traditional Crafts

Japan’s dedication to craftsmanship runs deep, and many regions offer hands-on workshops where you can learn traditional arts from local masters. Try indigo dyeing in Awajishima, pottery in Mashiko or Bizen, calligraphy in Kyoto, or create your own delicate wagashi (Japanese sweets) shaped by the seasons. Our unique Izu Peninsula itinerary cover some of these unique Japanese activities.

Hike Japan's Sacred and Scenic Routes

For travelers seeking spiritual connection and natural beauty, Japan’s historic pilgrimage trails offer a peaceful escape from the city. The Kumano Kodo, a UNESCO World Heritage site in Wakayama, weaves through lush forests, waterfalls, and sacred shrines once walked by emperors. The Nakasendo Trail, which connected Kyoto and Tokyo during the Edo period, passes through preserved post towns like Magome and Tsumago, offering a blend of cultural heritage, mountain scenery, and old-world charm. If you’re planning an itinerary centered around these pilgrimage routes, here’s a unique three-day journey to inspire your trip. Alternatively, if you prefer something more off the beaten path, explore Teshikaga’s Akan-Mashu National Park with this recommended itinerary.

Plan Your Perfect Japan Adventure

Japan offers an incredible variety of experiences, catering to history buffs, food lovers, nature enthusiasts, and adventure seekers. Whether exploring iconic landmarks or venturing off the beaten path, every journey promises unforgettable memories and a deeper appreciation for its rich heritage. With so much to see and do, planning ahead is essential to making the most of your journey. Choosing the right itinerary, understanding the best travel seasons, and knowing essential cultural etiquette can enhance your experience and help you navigate Japan with ease.

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