The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Imabari Station Hotel is a budget hotel located conveniently close to Imabari railway station.
This business hotel with public bath offers basic comfort at the foot of Uwajima Castle.
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
In Ozu, residents, governments, and companies alike have committed themselves to turning sustainable initiatives into cultural experiences..
Located in Ozu City along the Hiji River, Garyu Sanso is a breathtaking villa that whisks you away to early twentieth-century Japan...