

The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other..
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
Spa Ryokan Dougoya offers budget accommodation in Dogo with the atmosphere of a traditional ryokan.
If you need to unwind, de-stress, and heal your body and soul, there's no better place than Saijo's Yu no Tani Ryokan.
Located in Ozu City along the Hiji River, Garyu Sanso is a breathtaking villa that whisks you away to early twentieth-century Japan...
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.