Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcases..
Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
Furuiwayaso offers basic accommodation with hot spring bath in a remote mountainous part of Ehime Prefecture. It's close to..
Classy comfort can be found at the Imabari Kokusai Hotel in northern Ehime Prefecture.
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.
Omori Warosokuya is the only Japanese candle shop in Ehime prefecture. The workshop is a reflection of the old craftsperson approach..
Each year from around mid to late April, Ehime's Nanrakuen Garden hosts a festival to celebrate the color of around 32,000 azalea..