Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..
Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
This business hotel with public bath offers basic comfort at the foot of Uwajima Castle.
Classy comfort can be found at the Imabari Kokusai Hotel in northern Ehime Prefecture.
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.
Omori Warosokuya is the only Japanese candle shop in Ehime prefecture. The workshop is a reflection of the old craftsperson approach..
Each year from around mid to late April, Ehime's Nanrakuen Garden hosts a festival to celebrate the color of around 32,000 azalea..